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Autoretrato Fio

They call me Giuseppe Fioretti. I was born in Italy, lived in Barcelona for over 10 years, and now I’m based in Copenhagen. Currently, I’m part of the creative team @LEGO, where I help shape the future of play through branding, storytelling, and visual experimentation.

I’m an artist in soul and Graphic Designer & Art director in practice. I love bringing brand identities and campaigns to life—for brands that want to break the rules.

I would like to have lunch with the surrealists and the dadaists

Last project

The Urees upcycling project: Fusing artistry and sustainability in fashion @urees__

Sneakers collection campaign for @desigual in collaboration with @olimpic.tv

Re-branding @Desigual

Go back to the origins of Desigual, when the word was invented, what it really meant. Being 100% Desigual means going backwards.

> LAUS AWARD 2020

Other Works

Zalio by Giuseppe Fió
Logo marianna carolina sale
Urees logo
menomale pizza logotype

My Hobbies

Draw, make art, create with people and shoot with my reflex.

Drawing by Giuseppe Fió
Skin is the new canvas by Claudia Sahuquillo
INCHIODIAMO IL PASSATO 2015, Italy
CACOPHOBIA by Giuseppe Fió
PEE PEE by Giuseppe Fió

This project is about the importance of the spectator in the art world.

“The art deserves fair importance, and should not be undervalued. Politicians, waiters, dancers, salespeople, secretaries, children… All of them are influenced by art in some way in their life. Recognizing the “conide” is a way to consider our ignorance and take art for what it is, a great dinner with friends where there is no one who knows how to eat better than the other.”

> “I have seen a Conide” – 2017

Workshop

Expanding drawing

The experience of drawing with space.

before you leave

CHECK MY NFT WORLD

Let’s talk here.

Write me here

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