They call me Giuseppe Fioretti, I was born in Italy and I live in Barcelona. My most recent role was leading the brand design team @desigual
I’m an artist in soul and Graphic Designer & Art director in practice. I really enjoy bringing to life brand identities and campaigns for brands that want to break some rules.
I would like to have lunch with the surrealists and the dadaists
Last project
The Urees upcycling project: Fusing artistry and sustainability in fashion @urees__
Re-branding @Desigual
Go back to the origins of Desigual, when the word was invented, what it really meant. Being 100% Desigual means going backwards.
Other Works
My Hobbies
Draw, make art, create with people and shoot with my reflex.
This project is about the importance of the spectator in the art world.
“The art deserves fair importance, and should not be undervalued. Politicians, waiters, dancers, salespeople, secretaries, children… All of them are influenced by art in some way in their life. Recognizing the “conide” is a way to consider our ignorance and take art for what it is, a great dinner with friends where there is no one who knows how to eat better than the other.”
before you leave
CHECK MY NFT WORLD
Let’s talk here.