Seleziona una pagina
Autoretrato Fio

They call me Giuseppe Fioretti, I was born in Naples and I live in Barcelona. Currently, designing cool stuff @desigual where I lead the brand design team.

I’m an artist in soul and graphic designer & Art director in practice. I really enjoy bringing to life brand identities and campaigns for brands that want to break some rules.

I would like to have lunch with the surrealists and the dadaists

Last project

New sneakers collection campaign for @desigual in collaboration with

Re-branding x Desigual

Go back to the origins of Desigual, when the word was invented, what it really meant. Being 100% Desigual means going backwards.


Other Work

Zalio by Giuseppe Fió
The_Magazine by Giuseppe Fió
Logo marianna carolina sale
Logo D'MOORS by Giuseppe Fió

My Hobbies

Draw, make art, create with people and shoot with my reflex.

“El arte se merece la importancia justa, y no debe ser infravalorado. Políticos, camareros, bailarines, dependientes, secretarios, niños… A todos ellos les influye el arte en su vida de alguna manera. Reconocer el cónide es un manera de considerar nuestra ignorancia y tomar el arte como lo que es, una grande cena con amigos, donde no hay quien sabe comer mejor que otro”.

> He visto un Conide 2017 (a new way of watching art)


Expanding drawing by Giuseppe Fioretti.The experience of drawing with space.

Let’s talk here.

Write me here

10 + 2 =