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They call me Giuseppe Fioretti, I was born in Naples and I live in Barcelona. Currently, designing cool stuff @desigual where I lead the brand design team.

I’m an artist in soul and graphic designer & Art director in practice. I really enjoy bringing to life brand identities and campaigns for brands that want to break some rules.

I would like to have lunch with the surrealists and the dadaists

Last project

New sneakers collection campaign for @desigual in collaboration with

Re-branding x Desigual

Go back to the origins of Desigual, when the word was invented, what it really meant. Being 100% Desigual means going backwards.


Other Work

My Hobbies

Draw, make art, create with people and shoot with my reflex.

“El arte se merece la importancia justa, y no debe ser infravalorado. Políticos, camareros, bailarines, dependientes, secretarios, niños… A todos ellos les influye el arte en su vida de alguna manera. Reconocer el cónide es un manera de considerar nuestra ignorancia y tomar el arte como lo que es, una grande cena con amigos, donde no hay quien sabe comer mejor que otro”.

> He visto un Conide 2017 (a new way of watching art)


Expanding drawing by Giuseppe Fioretti.The experience of drawing with space.

Let’s talk here.

Write me here

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