Throughout my career, I have cultivated a diverse skill set in design and brand direction, marked by significant milestones such as launching my own sustainable fashion brand and leading creative teams at prestigious international companies. From 2011 to 2021, I worked as a freelance art director and graphic designer, collaborating with notable brands like Desigual, Nike, which enriched my creative approach and fueled my passion for innovation and visual expression.
CAREER TIMELINE
2023 – Present
Founder & Creative Director, UREES
Developing a sustainable fashion brand focused on upcycling unique pieces.
2023 – Barcelona
Brand Identity for Menomale Pizzeria
Crafted a fresh brand identity and slogan.
2021 – Barcelona
Logo & Brand for Zalio
Designed a compelling logo for a jewelry company.
2020 – Barcelona
Brand Identity for Sec Brunch
Created an engaging logo and identity for a brunch spot.
2019 – 2022 – Barcelona
Head of Brand Design, Desigual
Led a global team in the brand identity redesign.
2017 – 2019 – Barcelona
Art Director, Lateral Thinking
Collaborated with Nike on the NikeBoxBarcelona initiative.
2016 – 2017 – Barcelona
Graphic Designer, Ancor Retail
Managed signage projects for major shopping centers.
2015 – Naples
Creative Director, Na Culture
Developed branding for Naples tourism initiatives.
2015 – Naples
Branding for StrEAT
Created the logo and interior design for a restaurant.
2014 – 2015 – Naples
Editorial Design for THE Magazine
Designed the first issue, establishing its visual identity.
June 2014 – Naples
Directed art, corporate image, and advertising campaign for the University Music Festival (UMF) at Università Federico II of Naples.
February 2014 – Naples
Created the logo for the Academy of Fine Arts Film Festival.
April 2009 – Naples
Graphic Designer for Italian sculptor Walter Pugni.
2008/2009 – Naples
Graphic design internship at Uniongraphic Studio, under Gaetano Gravina and Rino Sorrentino.
WORKSHOPS
October 22, 2017 – Barcelona
EXPANDING DRAWING workshop for The Big Draw in Barcelona.
Organized by Museo Picasso – Fundació Eina, Espai Cultural Barra de Ferro.
October 3, 2017 – Barcelona
EXPANDING DRAWING, an interactive experience combining drawing, space, audience, and experts.
Organized by Claudia Sahuquillo and Giuseppe Fioretti.
Fundació Eina, Espai Cultural Barra de Ferro.
May 27, 2017 – Barcelona
The Art of Football, live animation for the Copa del Rey final: Barcelona vs Alavés.
Organized by Giuseppe Fioretti.
Fundació Eina, Espai Cultural Barra de Ferro.
EXHIBITIONS
February 3, 2017 – Barcelona
Group exhibition with students of the Master’s in Art and Design Research.
Organized by Universidad Eina.
Fundació Eina, Espai Cultural Barra de Ferro.
April 12, 2017 – Naples
Imago Mundi – Authors from Campania.
Group exhibition of works by artists born in the Campania region of Italy, curated by Luciano Benetton.
Organized by Luciano Benetton Collection.
Museo Madre, Naples.
February 17, 2016 – Palermo
Imago Mundi – Authors from Campania.
Group exhibition of works by artists from Campania, curated by Luciano Benetton.
Organized by Luciano Benetton Collection.
Fondazione Benetton Studi Ricerche e Fabrica, Palermo.
May 2, 2015 – Naples
Napolicromie, group exhibition of 45 projects created during the Graphic Design course at the Naples Academy of Fine Arts.
Organized by Accademia di Napoli.
PAN, Palazzo delle Arti di Napoli.
February 25, 2011 – Naples
Solo exhibition featuring 50 paintings.
Organized by Caracol, Cultural Association of Naples.
Università Federico II, Naples.
LIVE PAINTING
January 13, 2012 – Naples
Live painting for the first anniversary of Bespoke.
Organized by Bespoke Hair Salon.
Galleria Umberto, Naples.
January 14, 2012 – Naples
Live painting during multiple jazz, rock, and blues concerts.
Organized by Caracol.
Via Plinio Bagnoli, Naples.
September 3, 2011 – Naples
Live painting at a private event, Army of Laugh.
Private villa, Naples.
October 17, 2011 – Naples
Live painting during concerts for OKTONA Fest.
Organized by Caracol.
Galleria Umberto, Naples.
December 19, 2010 – Naples
Live painting at a nightclub.
Organized by Cioé Dicevo.
Duel Beat, Naples.
May 19, 2010 – Naples
Live painting at a nightclub.
Organized by Cioé Dicevo.
Arenile di Bagnoli, Naples.
September 27, 2010 – Naples
Live painting at private and public events.
Organized by Cioé Dicevo.
Beach Tourist Park, Miseno, Naples.
Awards
2020
Winner of the LAUS Award for the Rebranding of Desigual. Tasked with redesigning the logo for the Barcelona-based fashion company Desigual, the goal was to return to the brand’s origins, redefining what it means to be “100% Desigual.”
2015
Winner of the contest for the new corporate identity for the Master in Artistic Production at the Universitat Politècnica de València for its tenth anniversary.
2015
Winner of the contest for a 150-hour contract at the Academy of Fine Arts of Naples. The project involved maintaining and improving the aesthetic aspect, focusing on graphic design and publicity.
2014
Participation in the “Fight Against AIDS” competition for World AIDS Day. Posters were exhibited in various institutions across Spain for a year.
2009
Second prize at the Fabio Merola national art exhibition in Naples, curated by Luca Pacioli.
2009
First prize in the competition organized by Società Umanitaria di Piero Amos Nannini with the photograph Il Dolore Silente.
2008
First prize in the logo design competition for the Wako World Kickboxing Championship, organized by the City of Naples.
PERSONAL PROJECTS
VISERAL POEMS – 2022
An exploration of the intersection of poetry and visual art, utilizing various mediums to express complex emotional experiences.
CACOPHOBIA – 2018
Creator and photographer of Cacophobia, a project reflecting on the importance of established beauty standards in culture. It seeks to highlight ugliness through ethical conclusions in a medium like Instagram, where image and aesthetics hold significant importance.
SKIN IS THE NEW CANVAS – 2016
Director of photography with over 60k followers and millions of views on Instagram for artist Claudia Sahuquillo’s project Skin is the New Canvas.
DOCTORATE ON THE CÓNIDE – 2015
An ongoing research project initiated in 2015, with the next objective being the development of a doctoral thesis. The Cónide is a term I coined for my research theses, aiming to give proper recognition to artists not considered as such by so-called experts.
THE MAGAZINE – 2015
Art director and designer of THE Magazine, focusing on art, design, and photography.
EYE – 2009
Eye is a photography project exploring the worlds that can be found within our eyes.
ACADEMIC BACKGROUND
2017 – 2018
Master’s Degree in Education and ICT (e-Learning) at Universitat Oberta de Catalunya.
2016 – 2017
Master’s in Art and Design Research at EINA.
2012 – 2015
Bachelor’s Degree in Graphic Design at the Academy of Fine Arts of Naples.
2014 – 2015
Completed 60 credits at the Faculty of Fine Arts of the Polytechnic University of Valencia during the fourth and final year of the Graphic Design program.
2004 – 2009
High School Diploma in Graphic Design and Photography at the State Institute of Art Umberto Boccioni in Naples.