Throughout my career, I have cultivated a diverse skill set in design and brand direction, marked by key milestones such as launching my own sustainable fashion brand and leading creative teams at international companies. From 2011 to 2021, I worked as a freelance art director and graphic designer, collaborating with brands like Nike, Desigual, and LEGO—experiences that enriched my creative approach and deepened my passion for innovation and visual storytelling. Most recently, I served as Head of Brand Design at Desigual, and I am currently part of the creative team at LEGO, where I develop campaigns and art direction concepts focused on marketing innovation.
Carrer Timeline
INHOUSE COMPANIES
2025 – Present – Copenhagen
Visual Designer Specialist, LEGO Group
Merging creativity, strategy, and design to develop innovative campaigns and storytelling experiences.
2024 – Present – Barcelona
Lecturer in Branding, BAU (Master in Graphic Communication Design)
Guest lecturer empowering students through real-world branding projects. Fostering design thinking, entrepreneurship, and professional development at Bau University.
2023 – Jul 2023 – Barcelona
Creative Direction, Flax & Kale
Creative direction for Flax & Kale, aligning with the brand’s values on food and lifestyle.
2019 – 2022 – Barcelona
Head of Brand Design, Desigual
Led a global team in the brand identity redesign.
2017 – 2019 – Barcelona
Art Director, Lateral Thinking
Collaborated with Nike on the NikeBoxBarcelona initiative.
2016 – 2017 – Barcelona
Graphic Designer, Ancor Retail
Managed signage projects for major shopping centers.
2015 – Naples
Creative Director, Na Culture
Developed branding for Naples tourism initiatives.
2008/2009 – Naples
Graphic design internship, Uniongraphic Studio
Interned under Gaetano Gravina and Rino Sorrentino.
FREELANCE
2023 – Present – Copenhagen
Founder & Creative Director, UREES
Developing a sustainable fashion brand focused on upcycling unique pieces.
2023 – Barcelona
Brand Identity for Menomale Pizzeria
Crafted a fresh brand identity and slogan.
2021 – Barcelona
Logo & Brand for Zalio
Designed a compelling logo for a jewelry company.
2020 – Barcelona
Brand Identity for Sec Brunch
Created an engaging logo and identity for a brunch spot.
2015 – Naples
Branding for StrEAT
Created the logo and interior design for a restaurant.
2014 – 2015 – Naples
Editorial Design for THE Magazine
Designed the first issue, establishing its visual identity.
June 2014 – Naples
Art direction and branding for UMF (University Music Festival)
Created the corporate image and ad campaign for Università Federico II.
February 2014 – Naples
Logo for Academy of Fine Arts Film Festival
April 2009 – Naples
Graphic Designer for Walter Pugni
Worked with the Italian sculptor on visual identity projects.
Awards
2020
Winner of the LAUS Award for the Rebranding of Desigual. Tasked with redesigning the logo for the Barcelona-based fashion company Desigual, the goal was to return to the brand’s origins, redefining what it means to be “100% Desigual.”
2015
Winner of the contest for the new corporate identity for the Master in Artistic Production at the Universitat Politècnica de València for its tenth anniversary.
2015
Winner of the contest for a 150-hour contract at the Academy of Fine Arts of Naples. The project involved maintaining and improving the aesthetic aspect, focusing on graphic design and publicity.
2014
Participation in the “Fight Against AIDS” competition for World AIDS Day. Posters were exhibited in various institutions across Spain for a year.
2009
Second prize at the Fabio Merola national art exhibition in Naples, curated by Luca Pacioli.
2009
First prize in the competition organized by Società Umanitaria di Piero Amos Nannini with the photograph Il Dolore Silente.
2008
First prize in the logo design competition for the Wako World Kickboxing Championship, organized by the City of Naples.
PERSONAL PROJECTS
VISERAL POEMS – 2022
An exploration of the intersection of poetry and visual art, utilizing various mediums to express complex emotional experiences.
CACOPHOBIA – 2018
Creator and photographer of Cacophobia, a project reflecting on the importance of established beauty standards in culture. It seeks to highlight ugliness through ethical conclusions in a medium like Instagram, where image and aesthetics hold significant importance.
SKIN IS THE NEW CANVAS – 2016
Director of photography with over 60k followers and millions of views on Instagram for artist Claudia Sahuquillo’s project Skin is the New Canvas.
DOCTORATE ON THE CÓNIDE – 2015
An ongoing research project initiated in 2015, with the next objective being the development of a doctoral thesis. The Cónide is a term I coined for my research theses, aiming to give proper recognition to artists not considered as such by so-called experts.
THE MAGAZINE – 2015
Art director and designer of THE Magazine, focusing on art, design, and photography.
EYE – 2009
Eye is a photography project exploring the worlds that can be found within our eyes.
ACADEMIC BACKGROUND
2017 – 2018
Master’s Degree in Education and ICT (e-Learning) at Universitat Oberta de Catalunya.
2016 – 2017
Master’s in Art and Design Research at EINA.
2012 – 2015
Bachelor’s Degree in Graphic Design at the Academy of Fine Arts of Naples.
2014 – 2015
Completed 60 credits at the Faculty of Fine Arts of the Polytechnic University of Valencia during the fourth and final year of the Graphic Design program.
2004 – 2009
High School Diploma in Graphic Design and Photography at the State Institute of Art Umberto Boccioni in Naples.