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I’m Giuseppe Fioretti, a hands-on conceptual creative director, and graphic designer from Naples currently based in Barcelona.

For the last decade, I have been working with brands like Desigual, Nike, Ecoalf, Victoria, Disney, Benetton, City of Naples.

With Artist such as Christian Lacroix, Maria Escoté, Claudia Sahuquillo, Miranda Makaroff.

How can I help?

• Logotype

• Website

• Typography

• Illustration

• Editorial design

• Art direction

• Photography

• Naming

• Claim

• Tone of voice

• Advertising

• Content strategy

• Social media strategy

trazo fiogiuseppe

Let’s talk here.

+34 684 31 87 54

Write me here

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Last work

Re-branding x Desigual

Go back to the origins of Desigual, when the word was invented, what it really meant. Being 100% Desigual means going backwards.


Some Works